Save with AJO | American Jewelry Outlet

American Jewelry Outlet prices are 30–40% below the market thanks to:

  • No retail markups — no salaries for salespeople and consultants
  • No luxury retail leases — no Fifth Avenue–level rent
  • Own supply chain for diamonds and gold
  • Optimized assortment — only best-selling models
  • High product quality — virtually no returns
  • Minimal marketing costs — just customer recommendations and fair pricing
  • Automation — we invest in modern equipment and streamlined processes

Below are real-world price comparisons of some popular models with major U.S. retailers.

The market price is selected as the lowest price among published prices by the largest U.S. jewelry retailers for a comparable item with the same or greater diamond weight, the same gold carat, and similar structure and complexity of the ring model. Prices from other retailers, pre-owned, or non-new items are not included in the calculation.