About AJO

Our Mission

At American Jewelry Outlet (AJO), our mission is to make exceptional fine jewelry with high-quality, large diamonds accessible to a wider audience.

We ensure full pricing transparency through high-quality, independently certified diamond grades, offering fair and consistent value for every customer.

We achieve this through direct producer pricing, strict diamond standards (Clarity VS–VVS, Color F+), and full control over manufacturing.

We are committed to transparent, responsible American manufacturing and long-term customer value. Beyond offering premium pieces at fair prices, we provide ongoing services such as cleaning, resizing, repairs, and stone upgrades—helping your jewelry evolve with you over time.

Our Team

Eugen
Founder, CEO
Lora
Chief Designer
Dennis
Co-Founder, CFO
Dennis
Head of Four 9s Cluster Production

Why Our Prices Are Lower Than Market Retail

We eliminate inflated margins and sales commissions.

You are not paying for high-end storefront rentals.

We source diamonds and gold directly, without intermediaries.

Only proven, well-engineered designs that deliver maximum value.

Strict QC standards drastically reduce defects and returns.

We rely on satisfied clients and fair pricing—not aggressive ads.

Investment in automation and modern manufacturing allows us to pass savings directly to our customers.

AJO: Luxury Made Accessible

We combine craftsmanship, transparency, and responsible production to offer fine jewelry that delivers exceptional beauty and lasting value—at honest, accessible prices.